Every designer has admired the no-nonsense lettering of the American vernacular, those letters of paint, plaster, neon, glass and steel that figure so prominently in the urban landscape. Gotham, designed by Tobias Frere-Jones, is an adaptation of this vanishing style, which manages to feel strikingly new and comfortably familiar at the same time.
Although it preserves the unaffected quality of "basic building lettering" as envisioned by a draftsman rather than a typographer, Gotham has been crafted to meet the needs of a high performance typeface: without sacrificing its appeal in display sizes,
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