Bravia Balls (Sony)

Bouncy Balls: The BRAVIA Commercial

When you're introducing the next generation of television, you want to make an impact - but that doesn't mean you have to shout at the top of your voice. And it doesn't mean you have to be predictable. To announce the arrival of the BRAVIA LCD and 3LCD range, we wanted to get across a simple message - that the colour you'll see on these screens will be 'like no other'.

Sending 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco may seem the strangest way to do this, but that's exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year. San Franciscans have seen some unusual things in their time, but even this gave them something to talk about. And we've got the feeling that this commercial is going to do exactly the same thing.


Music from the Sony BRAVIA ad

The beautiful track that sets the mood for the commercial is 'Heartbeats', performed by José González from his critically-acclaimed debut Album, 'Veneer'. Released as a single in January 2006, 'Heartbeats' went straight into the Top Ten in UK & Ireland, followed by a sold-out concert tour.

We met José during his recent UK tour. Watch this three-minute special on 'Heartbeats', with an interview about José's musical roots and what he thinks about the BRAVIA ad.