Gotham is a practical typeface.Without sacrificing its appeal at display sizes, Gotham has been crafted to meet the needs of a high performance text face. The very qualities which recommend it to outdoor signage — ease of reading at great distances, and features durable enough to withstand the elements — make Gotham a practical choice for small sizes as well. The bold and unambiguous capitals are easily differentiated, and the font's generous x-height allows it to be used in smaller sizes than might be expected.
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