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Bouncy Balls: The BRAVIA Commercial
When you're introducing the next generation of television, you want to make an impact - but that doesn't mean you have to shout at the top of your voice. And it doesn't mean you have to be predictable. To announce the arrival of the BRAVIA LCD and 3LCD range, we wanted to get across a simple message - that the colour you'll see on these screens will be 'like no other'.
Sending 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco may seem the strangest way to do this, but that's exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year. San Franciscans have seen some unusual things in their time, but even this gave them something to talk about. And we've got the feeling that this commercial is going to do exactly the same thing.
Music from the Sony BRAVIA ad
The beautiful track that sets the mood for the commercial is 'Heartbeats', performed by José González from his critically-acclaimed debut Album, 'Veneer'. Released as a single in January 2006, 'Heartbeats' went straight into the Top Ten in UK & Ireland, followed by a sold-out concert tour.
We met José during his recent UK tour. Watch this three-minute special on 'Heartbeats', with an interview about José's musical roots and what he thinks about the BRAVIA ad.
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ARTIST'S BIO
Born in Chicago in 1972, Matt Siber grew up next to Boston in Brookline, MA. With a Bachelor’s degree in History and Geography from the University of Vermont (1994), he has an MFA in Photography from Columbia College Chicago (2003). He has worked as a commercial photographer for such clients as St. Lawrence University, The Salvation Army and Hooked on the Outdoors Magazine. Now primarily a gallery artist, his artwork is part of the permanent collections of the Art Institute of Chicago and the Museum of Contemporary Photography and is represented by Galeria Antoni Pinyol in Reus, Spain, and Galeria La Fabrica in Madrid. His images have been published internationally in such publications as Art Forum, Flash Art, Aperture and EXIT Magazine and he has received grants from the Aaron Siskind Foundation and the Illinois Arts Council. Matt also teaches beginning and advanced digital imaging at Columbia College Chicago.